The growth in data and content demand, alongside a need for faster access to technology stacks in data centres and cloud deployments, is pushing capacity to its limits, but businesses require access to a scalable, super-fast network to ensure they can digitally transform and deliver new services to customers.
For those businesses (carriers, ISPs, governments and enterprises) with international operations ensuring connectivity across regions cause a headache. You can’t provide a seamless experience to employees and customers if latency issues mean there is a delay between point A and B. In order words, businesses require connectivity that connects their locations directly.
But not all direct routes are created equal. Cast your mind to shipping and global logistics. The Suez Canal connects the Red and Mediterranean Seas, while the Panama Canal does the same for the Atlantic and Pacific Oceans. They are critical to the global flow of goods as they mitigate the need for ships to sail around Africa and South America: routes that will still get you from A to B, but just in a much longer timeframe.
Now compare that to connectivity. A single Middle East provider that can deliver intraregional connectivity systems, as well as providing on an international scale, linking Asia, the Middle East and Europe offer a more direct route, delivering low latency and better performance. If organisations choose to take a longer route between Asia and Europe, for example, operations and experience bear the brunt.
This piece will delve into why a provider in the Middle East is perfectly placed to provide for businesses seeking international connectivity. It will speak around why a network that links Singapore to the UK, via India and the Middle East – across both land and seabed – is the perfect solution for carriers and enterprises. It will also provide top tips for doing business in the three regions, showing its wide-ranging expertise.
It will include:
- The importance of a vast subsea and terrestrial cable network and the benefits this brings to latency, connectivity and digital transformations across the globe
- SDWAN and other technologies that require international connectivity to flourish
- How the connection between Asia and Europe is strengthening and key to this is connectivity
