Nancy Abou Shakra is the Head of Messaging and Digital Platforms at Bayobab (an MTN Group Company), where she leads a commercial division generating over $150M annually. With more than 13 years of experience across Commercial Strategy, Sales, Partnerships, and Business Development, Nancy specializes in driving enterprise growth and building high-impact alliances across Africa and the Middle East. Her areas of expertise include Enterprise Messaging, Mobile Identity, RCS, WhatsApp for Business, and Next-Gen Voice solutions.
Nancy began her career as a Telecommunications Engineer, combining strong technical acumen with a passion for customer-focused business development. Prior to joining Bayobab, she built Mada’s SMS unit from the ground up to over $50M in revenue and successfully scaled Monty Mobile’s messaging division into a top-performing business unit.
A passionate advocate for diversity, equity, and inclusion in tech and telecom, Nancy actively supports initiatives that empower women to step into leadership roles. She is dedicated to bridging the digital divide across emerging markets by connecting innovative technology with real-world enterprise needs.